Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.12202/4203
Title: | That Clean Feeling: Cleanliness, Advertising, and the Civilizing Process |
Authors: | Pahmer, Rivka |
Keywords: | Hygiene --History. Baths --History. Advertising --Soap --History. Advertising --Toilet preparations --History. Advertising --Mouthwashes --History. Cleanliness Institute (New York, N.Y.) |
Issue Date: | Apr-2016 |
Publisher: | Stern College for Women |
Abstract: | It is well documented that beauty, body size, and fashion are preferences subject to changing norms and standards.1 Such a phenomenon is evidenced through even a cursory examination of art and beauty throughout the ages: Rubens’s voluptuous females – considered the epitome of the sensuous, beautiful ‘nude’ in his time 2 – would never get a job in Hollywood today, for instance. Paintings, statues, drawings, sketches, and even action figures demonstrate how certain body shapes are valued and idolized within a group of people at a given time.3 Accordingly, beauty and fashion are socially constructed; there are fundamental differences in the quintessential standard for each that can be traced temporally throughout history. At the same time, there are a number of attitudes and behavioral practices that seem to be universal, pre-cultural, and perhaps even innate. The drive for success, contact with others, nurturance, stable communities, and intelligence are values or attitudes that all people exhibit and strive for cross-culturally and throughout time.4 |
Description: | The file is restricted for YU community access only. |
URI: | https://hdl.handle.net/20.500.12202/4203 https://ezproxy.yu.edu/login?url=https://repository.yu.edu/handle/20.500.12202/4203 |
Appears in Collections: | S. Daniel Abraham Honors Student Theses |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Rivka-Pahmer.pdf Restricted Access | 2.45 MB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License