Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.12202/6505
Title: | Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues. |
Authors: | Ravid, S. Abraham Basuroy, Samun Gretz, Richard T. Allen, B. J. 0000-0002-5557-789X |
Keywords: | eWOM volume eWOM valence Expert reviews Movies |
Issue Date: | Mar-2020 |
Publisher: | Springer Nature |
Citation: | Basuroy, S., Abraham Ravid, S., Gretz, R.T. et al. Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues. J Cult Econ 44, 57–96 (2020). https://doi.org/10.1007/s10824-019-09350-7 |
Series/Report no.: | Journal of Cultural Economics;44 |
Abstract: | This study is the first attempt to examine the effect of electronic word of mouth (user reviews) relative to expert reviews on moviegoing decisions. For the first time, we use time-varying data on expert reviews. We find that expert ratings matter much more for moviegoing decisions than user ratings and volume. Our data also show that experts tend to be more critical but more consistent in their reviews than users. We find that experts, but not eWOM, affect wide release moviegoing, contrary to industry thinking. Finally, we show that experts’ reviews matter most when consumers and critics are in closer agreement about the quality of the film. The study uses OLS as well as instrumental variables analysis to account for possible endogeneity. |
Description: | Research article / open-access |
URI: | https://doi.org/10.1007/s10824-019-09350-7 https://hdl.handle.net/20.500.12202/6505 |
ISSN: | ISSN: 0885-2545, 1573-6997 |
Appears in Collections: | Sy Syms School of Business (SSSB) -- Faculty Publications |
Files in This Item:
File | Description | Size | Format | |
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Ravid Basuroy2020_Article_IsEverybodyAnExpertAnInvestiga.pdf | 1.45 MB | Adobe PDF | View/Open |
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