All businesses use data, and all individuals contribute to this data- whether they know
it or not. Over the last few decades, as the amount of data collected on the internet has increased
drastically, the amount of data used by businesses has increased as well. With more data,
businesses are able to reach wider audiences than ever before and create more meaningful
impacts with their work. Whether deciding where to open a next franchise or deciding when
the best time is to release a new product, businesses are able to use data to increase customer
engagement and satisfaction in order to flourish in ways that were never possible in the past.