Browsing Stern College Syllabi -- Spring and Fall 2021-2022 courses --- ENGL (English) by Subject "Advertising Copywriting"
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ENGL1600 / MAR3323: Advertising Copywriting/Creative Advertising (2021-09)Good advertising doesn’t have to be an oxymoron. In this course, we’ll examine what it takes to make an ad that’s persuasive. One that entertains or makes us laugh, cry, think, or change our minds while simultaneously ...