Good advertising doesn’t have to be an oxymoron. In this course, we’ll examine what it takes to make an ad that’s persuasive. One that entertains or makes us laugh, cry, think, or change our minds while simultaneously ...

Course Description: What does it take to get a job as a copywriter in the advertising business? A good book, for sure. The “book” means your portfolio, the spec ads that you’ll need to show to a prospective employer. This ...

COURSE DESCRIPTION: Each week, mostly on that other sunnier coast, writers gather and get paid to trade jokes (on sitcoms) and introduce exciting plot twists and tension (on one-hour dramas) all in the pursuit of bringing ...