ENGL1600 / MAR3323: Advertising Copywriting/Creative Advertising
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SCW syllabus / YU only
Good advertising doesn’t have to be an oxymoron. In this course, we’ll examine what it takes to make an ad that’s persuasive. One that entertains or makes us laugh, cry, think, or change our minds while simultaneously accomplishing the goal of selling a product, service or just getting us to nod our heads in agreement. By studying the masters who’ve done and still do exceptional advertising we’ll begin to understand what good advertising is all about. And then we’ll try and accomplish that goal with our own ads.
Mintz, Erik. (2021, Fall), Syllabus, ENGL1600 / MAR3323: Advertising Copywriting/Creative Advertising, Stern College for Women, Yeshiva University.