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dc.contributor.authorSchleuter, Deborah Brown
dc.identifier.citationSchlueter, Deborah Brown. (2021, Spring), ENGL 1651 - FGM Developing Effective Messages, Stern College for Women, Yeshiva University.en_US
dc.descriptionSCW syllabus / YU onlyen_US
dc.description.abstractSYLLABUS Explore how to break through the clutter with public relations techniques to help ensure your key audience is listening to your message. The course will include individual papers, workshops, and a team project that focuses on creating effective messages and influencing audiences. Goal: Students will understand why certain messages are effective and resonate with consumers and how to develop messages for a client’s product or service. Objective 1: Students will learn how to use specific PR tools such as surveys and focus groups to develop message direction/positioning. Objective 2: Students will learn how to write a persuasive argument. Objective 3: Students will learn how to write messages in a problem/solution format and how to develop a strong message platform. Objective 4: Students will learn how to develop insights and create a new product, as a team, to break through a crowded marketplace.en_US
dc.relation.ispartofseriesSCW Syllabi;ENGL 1651 - FGM
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.subjectpublic relationsen_US
dc.subjectpersuasive argumentsen_US
dc.subjectPR toolsen_US
dc.titleENGL 1651 - FGM Developing Effective Messagesen_US
dc.typeLearning Objecten_US

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Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States