Browsing Stern College Syllabi -- Spring and Fall 2021-2022 courses --- MAR (Marketing) by Title
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ENGL1610 & MAR3324 - PQT Advanced Advertising Copywriting
(2021-01)Course Description: What does it take to get a job as a copywriter in the advertising business? A good book, for sure. The “book” means your portfolio, the spec ads that you’ll need to show to a prospective employer. This ...