Browsing by Author Rao, Vithala R.
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2017-03-11 | The impact of advertising content on movie revenues. | Ravid, S. Abraham; Rao, Vithala R.; Gretz, Richard T.; Chen, Jialie; Basuroy, Suman; 0000-0002-5557-789X |