Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.12202/7389| Title: | ENGL1600 / MAR3323: Advertising Copywriting/Creative Advertising |
| Authors: | Mintz, Erik |
| Keywords: | Advertising Copywriting Creative Advertising |
| Issue Date: | Sep-2021 |
| Citation: | Mintz, Erik. (2021, Fall), Syllabus, ENGL1600 / MAR3323: Advertising Copywriting/Creative Advertising, Stern College for Women, Yeshiva University. |
| Abstract: | Good advertising doesn’t have to be an oxymoron. In this course, we’ll examine what it takes to make an ad that’s persuasive. One that entertains or makes us laugh, cry, think, or change our minds while simultaneously accomplishing the goal of selling a product, service or just getting us to nod our heads in agreement. By studying the masters who’ve done and still do exceptional advertising we’ll begin to understand what good advertising is all about. And then we’ll try and accomplish that goal with our own ads. |
| Description: | SCW syllabus / YU only |
| URI: | https://hdl.handle.net/20.500.12202/7389 |
| Appears in Collections: | Stern College Syllabi -- Spring and Fall 2021-2022 courses --- ENGL (English) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ENGL1600.MAR3323.Mintz.Fall-2021.pdf Restricted Access | 230.28 kB | Adobe PDF | View/Open |
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